10x Is Easier Than 2x

How World-Class Entrepreneurs Achieve More by Doing Less

by Dan Sullivan with Benjamin Hardy

4.6(1,659 ratings)

11 min read

Brief overview

This book shows you how setting massive goals can simplify your path rather than complicate it. By focusing on the 20% of your efforts that produce 80% of your results, you can achieve remarkable growth and create a more fulfilling life. It explains why aiming for 10x outcomes is not only more inspiring but can actually be less stressful than struggling for incremental gains.

Introduction

Welcome to a journey where big leaps actually feel easier than small steps. Here, you’ll learn to sharpen your vision, discard outdated routines, and unlock a transformative mindset. If you’ve ever felt stuck chasing tiny goals, this first look will show you why aiming for “impossible” can spark breakthroughs.

By focusing on what you truly want instead of what you think you need, you’ll embrace a more abundant perspective. The moment you commit to a 10x future, something fundamental shifts. Your priorities become clearer, and the path ahead reveals itself more simply.

In this introduction, you’ll see that the standard education and corporate ethic of adding more hours for minimal results just doesn’t hold. Instead, there’s a simpler, more energizing way. Let’s flip your mindset from grinding to growing.

A bigger vision doesn’t require more effort—just a better focus on what matters most.

The 80/20 Mindset

A key principle running through this entire approach is the famous 80/20 rule. Typically, only 20% of your work produces 80% of your most valuable outcomes. Yet, people tend to spend most of their time on the less-impactful 80%. It’s a recipe for stress and small gains.

To shift into a new gear, start by asking which parts of your day create the biggest leaps in value, money, or fulfillment—and which merely maintain the status quo. Identifying the 20% that moves you forward is the first step toward exponential growth.

This isn’t about working harder on everything; it’s about working intentionally on the right things. If you can isolate that top slice of activities and go all-in, you’ll not only be more productive, you’ll feel a surge of motivation.

When you find the 20% of tasks that matter the most, the other 80% remains only if it truly supports your bigger vision.

Looking to dive deeper into 10x Is Easier Than 2x?

Download our app to unlock every key idea and gain full access.

What is 10x Is Easier Than 2x about?

The book "10x Is Easier Than 2x" by Dan Sullivan and Benjamin Hardy challenges conventional wisdom by arguing that setting grandiose goals can simplify your journey to success. The authors emphasize the importance of focusing on the 20% of your efforts that yield the most results and letting go of the rest. It highlights how aiming for 10x outcomes is actually more stress-free and fulfilling than striving for smaller, incremental gains.

With an approach rooted in the Pareto Principle, the book teaches how to replace linear thinking with exponential, non-linear goals. It provides strategies for simplifying your life by identifying your core strengths and discarding low-impact activities. By fostering a mindset of abundance rather than scarcity, it encourages readers to nurture a self-managed and growth-oriented environment.

This book is significant as it redefines success and personal development, offering readers a roadmap to achieve more by focusing less on the mundane. It caters to those who want to break away from the norm and seek transformative growth by focusing on what truly matters. Readers will find it an essential guide to freeing themselves from traditional constraints to achieve exponential growth in life and business.

Review of 10x Is Easier Than 2x

"10x Is Easier Than 2x" is a thought-provoking book that excels in its ability to turn conventional growth paradigms upside down. Dan Sullivan and Benjamin Hardy offer readers unique and actionable insights into why aiming for tenfold growth is more liberating and effective than small, incremental gains. The book's key strength lies in its ability to simplify complex ideas into digestible, practical guidance that readers can apply immediately.

The practical takeaways are clear: the power of focusing on your high-impact 20% while decluttering the rest, building a self-managing team or lifestyle, and shifting from scarcity to abundance mindsets. The book’s writing style is accessible yet profound, making complex concepts simple to grasp. The blend of storytelling and rationale make it an engaging read for audiences who are new to the concept of exponential growth and seasoned entrepreneurs alike.

"10x Is Easier Than 2x" is highly recommended for those seeking a fresh perspective on achieving success. Whether you're a business leader, a creative professional, or someone eager for transformational personal development, this book offers pearls of wisdom to take bold strides towards your aspirations. Overall, it's an inspiring manual for anyone ready to shed mediocrity and pursue a life of greater impact and meaning.

Who should read 10x Is Easier Than 2x?

Entrepreneurs and business leaders aiming to escape the plateau of limited growth and seeking tools to amplify their impact and success.
Professionals trapped in repetitive, low-yield tasks who are interested in maximizing their productivity by focusing on high-impact activities.
Personal growth enthusiasts looking to break free from traditional mindsets and redefine their goals using a transformative approach.
Leaders seeking to build self-managing teams that thrive on individual strengths and foster collaboration and innovation.
Individuals striving for more balance, peace, and freedom in their lives by adopting strategies focused on abundance rather than scarcity.

About the author

Dan Sullivan and Benjamin Hardy are the authors of "10x Is Easier Than 2x". Dan Sullivan is the world's foremost expert on entrepreneurship, co-founder of Strategic Coach, and author of more than 50 publications on entrepreneurial success, with over 30 years of experience coaching over 20,000 entrepreneurs. Benjamin Hardy is an organizational psychologist and bestselling author of "Willpower Doesn't Work" and "Personality Isn't Permanent", with a Ph.D. and extensive writing experience, including being the #1 writer on Medium with over 50 million combined pageviews. Together, they bring a wealth of knowledge and expertise to their collaborative work.