Invisible Women

Invisible Women: Data Bias in a World Designed for Men spotlights the hidden ways in which everyday life is built around male norms, leaving women’s experiences neglected or misrepresented. Caroline Criado Perez draws upon powerful research to show how everything from car safety tests to smartphone design routinely ignores female-specific needs, leading to serious health, economic, and social consequences.

This book proves that when we view men as the universal default, half the population remains underserved. By revealing these data gaps, it inspires readers to consider more inclusive approaches in policy, product creation, and beyond. In doing so, it challenges us to question long-established frameworks and strive for a world that reflects everyone’s experiences.

One of the book’s major strengths is its abundance of real-world examples that highlight just how widespread gender data gaps are. Whether it’s vehicle regulations that test only male crash dummies or public infrastructure centered on commuter traffic without factoring in caregivers’ needs, the author’s thorough research illustrates how overlooking women’s perspectives has real costs.

These insights have practical applications for anyone seeking to design safer products or create fairer policies. The prose is direct yet accessible, ensuring that a broad audience—from policymakers to curious readers—can follow the arguments comfortably. Its relevance resonates across fields, especially for those interested in equity, public health, or civic planning.

Ultimately, Invisible Women makes a compelling case that acknowledging female-specific data benefits everyone. Highly recommended for readers ready to question long-held assumptions and drive positive change in their workplaces, communities, and personal lives.