FISH!

A Remarkable Way to Boost Morale and Improve Results

by Stephen C. Lundin, Harry Paul, John Christensen

4.6(3,645 ratings)

11 min read

Brief overview

This book explores a simple yet powerful philosophy for transforming a low-energy, uninspired work environment into a high-morale, productive team. Through the story of Mary Jane, a struggling manager who applies lessons from Seattle’s famous Pike Place Fish Market, you learn how four essential practices—choosing your attitude, playing at work, making someone’s day, and being fully present—create positive outcomes.

Introduction

Imagine stepping into your workplace and feeling delighted by the shared energy. This is exactly what Mary Jane Ramirez, a manager at First Guarantee, discovered when she stumbled upon the vibrant Pike Place Fish Market. In the middle of flying fish and laughter, she realized work didn’t have to be dreary. Instead, it could be a place of genuine engagement and fun.

In this book, you’ll follow Mary Jane’s journey of transforming her “toxic energy dump” into a space where people feel motivated and eager to contribute. Her story shows us you don’t have to leave your job to find meaning. By applying four key practices—Choose Your Attitude, Play, Make Their Day, and Be There—you can truly love the work you do and spark positive changes in others.

The lessons come from the famous fishmongers of Seattle, who inject fun and creativity into their routines. Through anecdotal insights and practical steps, you’ll discover how everyday decisions can shift the trajectory of a team. Get ready to see your office—and your own role—through a brand-new lens.

You can change your work culture by changing yourself first.

Facing the “Toxic Energy Dump”

Mary Jane’s team was known as the “toxic energy dump,” a department so unmotivated that other employees dreaded interacting with them. Weighed down by personal loss and tense office dynamics, Mary Jane felt overwhelmed. She discovered that her staff considered their jobs boring and chose to but halfhearted effort into routine tasks.

Her supervisor, Bill, delivered an ultimatum: she had to fix the morale problem and boost productivity, or risk losing her position. Initially discouraged, Mary Jane found hope when she stumbled upon the bustling energy at Pike Place Fish Market during a lunch break. Flying fish, smiling faces, and lively banter greeted customers who clearly loved the experience.

A friendly fishmonger named Lonnie introduced her to the idea that people can choose to be passionate about their work. He stressed the importance of embracing a positive mindset, no matter the task at hand. Stirred by this fresh perspective, Mary Jane prepared herself to attempt an office revolution back on the third floor.

Attitude is the first building block for any kind of workplace transformation.

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What is FISH! about?

FISH!: A Remarkable Way to Boost Morale and Improve Results takes readers on an engaging journey with Mary Jane Ramirez as she transforms her uninspired work environment into a hub of enthusiasm and productivity. This revolutionary book builds on the lessons from Seattle's famous Pike Place Fish Market, known globally for its vibrant atmosphere. The book unravels four key practices—choosing your attitude, playing at work, making someone's day, and being fully present—allowing readers to harness these concepts in their own workplaces.

The book's core message centers on transforming mundane work environments by cultivating positivity and encouraging proactive engagement. The practices outlined in FISH! are like catalytic tools that empower teams to inject a sense of play, bring joy to colleagues, and maintain focus in every interaction. The book highlights the critical role of self-awareness and personal responsibility in effecting change, offering transformative insights for leaders, teams, and entire organizations. Its impact is evident as readers discover how to create meaning and fulfillment in their work lives.

Review of FISH!

FISH!: A Remarkable Way to Boost Morale and Improve Results stands out with its compelling storytelling and rich, actionable insights. The authors expertly weave a narrative around Mary Jane Ramirez that mirrors the authentic challenges faced by managers and team members alike. The primary strength of this book is its pragmatic approach to changing workplace culture. It translates the lively energy of Pike Place Fish Market into a set of accessible principles that can be implemented across various settings.

The key strength lies in its applicability—the practices have universal relevance and foster positive change regardless of the industry. Readers find practical takeaways that emphasize choosing a productive mindset, infusing play into daily routines, and nurturing a culture of care. The authors maintain a fluid writing style that ensures accessibility, making complex ideas simple to grasp for a diverse audience. Whether you're a manager or an employee, FISH! delivers resonant lessons in leadership, teamwork, and personal growth.

Ultimately, FISH! is recommended for anyone seeking to revitalize their approach to work, elevate team dynamics, and achieve satisfying results. Its engaging narrative, coupled with practical advice, makes it both a captivating read and an essential guide for aspiring change-makers in both personal and professional realms.

Who should read FISH!?

**Managers**: Those in leadership positions seeking to invigorate team spirit and boost morale within their departments.
**HR Professionals**: Individuals focused on improving workplace culture and employee engagement.
**Team Leaders**: Leaders and supervisors keen to enhance productivity through transformative practices.
**Employees**: Workers looking to derive more satisfaction and joy from everyday tasks by adopting a fresh mindset.
**Educators**: Teachers and trainers aiming to instill a culture of collaboration and positive energy in educational environments.

About the author

Stephen C. Lundin is a writer, entrepreneur, and filmmaker with a background as a graduate-level business school professor and dean. Harry Paul is a renowned speaker and author with over 30 years of business experience, including managing the speaking career of Dr. Ken Blanchard. John Christensen is known for producing the video that inspired the book, focusing on the World Famous Pike Place Fish Market in Seattle. Together, they have created a highly influential work that has sold over 6 million copies and been translated into multiple languages, providing leaders with practical strategies to enhance team morale and performance through four key principles: choose your attitude, play, make their day, and be present.