The Power of a Positive No by William Ury cover

The Power of a Positive No

Save the Deal, Save the Relationship and Still Say No

by William Ury

4.6(872 ratings)
11 min read

Brief overview

This book offers a practical framework for saying No in a firm yet respectful way. By reading it, you’ll discover how to protect your most important interests without damaging relationships, and gain the courage to stand by your convictions with empathy and confidence.

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The Great Gift of No

We often view No as negative or confrontational, but it can be the most liberating word in your vocabulary. Saying No is sometimes the only way to protect your own well-being, values, or priorities. The trick is to do so without destroying relationships or losing people’s trust. That’s where a “Positive No” comes in.

A Positive No begins by affirming what you stand for—your deeper Yes—then sets a boundary with confidence and kindness. This approach helps prevent the two extremes of accommodation (sacrificing your own needs) and attack (harming the relationship). Instead, you acknowledge your perspective, show respect, and say No in a balanced way.

Think of someone who always says Yes out of guilt or fear. This person ends up resentful, burnt out, or manipulated. A Positive No ensures you stay true to your priorities and principles. At the same time, it encourages healthier, more genuine interactions where everyone’s dignity is maintained.

A strong No is a gift—to yourself and to the other person—because it paves the way for authentic connection.

The Three-A Trap

Many people get stuck in what’s known as the Three-A Trap: accommodating, attacking, or avoiding. When we accommodate, we say Yes, even if it hurts our genuine needs. We fear rejection and crave quick fixes, so we cave in. Over time, though, we lose self-respect and build frustration.

Attacking is the opposite extreme. It involves lashing out, undermining relationships, or delivering a No from a place of anger. Though we may feel momentarily powerful, these outbursts can cause lasting damage and rarely solve the root problem. The intended message of “No” devolves into hurtful criticism.

Avoidance is the third response. We hope if we do nothing, the conflict or request will vanish on its own. Instead, problems usually build. Avoidance wastes time and erodes trust—often leading to bigger blow-ups later. None of these modes provide a path to real resolution.

Recognizing your own pattern—whether it’s to give in, attack, or hide—is the first step to delivering a healthy No.

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What is The Power of a Positive No about?

"The Power of a Positive No: Save the Deal, Save the Relationship and Still Say No" by William Ury addresses one of the most common and challenging aspects of personal and professional life: saying No without alienating others. Ury introduces a profoundly transformative method that reframes saying No as an opportunity for constructive dialogue, enabling individuals to protect their own needs while maintaining important relationships.

The book revolves around a central tenet that every No is strengthened by an underlying Yes—a commitment to Priorities, Values, or Goals. Ury's powerful framework combines assertiveness with empathy, ensuring boundaries are respected while fostering positive interaction. The book unveils a strategic approach that helps readers go beyond reacting impulsively, instead making thoughtful decisions that uphold personal integrity without injuring interpersonal relationships.

William Ury, celebrated for his groundbreaking work in negotiation and conflict resolution, provides an indispensable guide in "The Power of a Positive No." This book is profound yet accessible, filled with practical solutions and real-life examples, making it an essential tool for anyone seeking to master the delicate balance of assertiveness and diplomacy in today's fast-paced world.

Review of The Power of a Positive No

In "The Power of a Positive No," William Ury adeptly unpacks the dynamic process of saying No with confidence, grace, and respect. The book's key strength lies in its transformative three-step method: beginning with a firm Yes to one’s values, delivering a respectful No, and concluding with a possible Yes that accommodates the other party's needs. This approach empowers readers to set boundaries without compromising their relationships.

A practical cornerstone of Ury’s work is the emphasis on discovering the underlying Yes that supports every healthy No. Through illustrative examples, he shows how this revelation is crucial for making decisions that align with personal convictions. From preparing a solid Plan B to expressing a clear Yes-No-Yes sequence, the strategy is both accessible and effective for varied audiences.

Ury’s writing style is professional yet highly readable, making complex negotiation strategies accessible to all. His clear prose provides readers with valuable insights into why we struggle with saying No and offers tangible solutions to navigate these interactions smoothly. Whether you’re a business professional, a parent, or someone keen on personal development, this book offers relevant guidance for establishing lasting, positive relationships.

Overall, "The Power of a Positive No" is a compelling read, essential for those wishing to enhance their communication skills while preserving integrity. Highly recommended for anyone seeking empowerment through effective boundary-setting.

Who should read The Power of a Positive No?

  • **Business Professionals:** Professionals navigating corporate environments will benefit greatly, as the book provides strategies for managing excess demands and setting healthy work boundaries while maintaining professional relationships.
  • **Parents and Guardians:** Equipped with methods to say No without alienating children, this book assists in instilling discipline and values through constructive communication.
  • **Personal Development Enthusiasts:** Introspective readers aiming to enhance self-awareness and assertiveness will find the book’s strategies valuable for personal growth.
  • **Therapists and Counselors:** This book provides a useful framework for helping clients struggling with boundary-setting issues in personal and professional spheres.
  • **Conflict Resolution Specialists:** The book's approach to balancing assertiveness with empathy serves as a key tool for professionals engaged in mediation and conflict management.

About the author

William Ury is a renowned negotiation expert and author, best known for co-authoring the world's best-selling negotiation book "Getting to Yes." He is a Distinguished Senior Fellow of the Harvard Negotiation Project and co-founder of Harvard's Program on Negotiation. With a B.A. from Yale and a Ph.D. in Social Anthropology from Harvard, Ury has over 30 years of experience serving as a negotiation adviser and mediator in conflicts ranging from corporate mergers to ethnic wars. He is also the author of "The Power of a Positive No," which offers practical advice on how to say no while preserving relationships and achieving desired outcomes.

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