Platform

Get Noticed in a Noisy World

by Michael Hyatt

4.5(1,179 ratings)

8 min read

Brief overview

This book guides you through developing a unique platform that gets your brand or message noticed. It shows why creating a remarkable product and then communicating it with clarity and consistency matters. By applying these ideas, you can expand your influence, engage your audience, and see measurable growth in your personal or professional goals.

Introduction

Welcome to a journey of discovering how to get noticed in a very busy world. This is your chance to learn the secrets of building an engaged tribe who genuinely cares about what you have to say. You’ll see how each step—from polishing your product to connecting with an audience—can build momentum and credibility.

In today’s digital realm, there’s more noise than ever. But with the right approach, focus, and perseverance, you can stand out. Whether you’re a blogger, entrepreneur, public speaker, or creative artist, these pages will help you blast through the obstacles.

You’ll notice the importance of authenticity and consistency in everything you do. Your personal voice and brand are the real drivers of trust. When you integrate these principles, you’ll begin to see real transformation in how your audience responds to you.

Momentum often begins with a single brave step.

The Power of WOW

Every great platform starts with a truly wow product or service. This is something that goes beyond meeting expectations and delivers a memorable, game-changing experience. If people experience that sense of amazement, they naturally tell others about it.

Think of those moments when you were surprised or delighted by a product or event. That feeling of wow is what you want your audience to feel. It could be the distinctiveness of your packaging, the clarity of your writing, or the warmth of your customer service.

By pushing beyond “good enough,” you build anticipation, spark conversation, and gain loyal advocates. Readers, clients, or fans become natural evangelists, sharing your message more effectively than any ad campaign ever could.

Ask yourself: “Does what I’m offering inspire genuine delight?” If the answer is no, keep iterating until it does. Wow is worth the extra effort.

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What is Platform about?

"Platform: Get Noticed in a Noisy World" by Michael Hyatt is a comprehensive guide designed to help you stand out in the modern, saturated digital landscape. This insightful book centers around the concept of building your unique platform—a combination of social media influence, personal branding, and genuine engagement with your audience. It emphasizes a structured approach, transforming your creative endeavors, personal message, or business brand into a spotlight-worthy entity. By focusing on a standout product or service, structured communication, and consistent branding, this resource empowers you to rise above the clamor of the digital noise.

Michael Hyatt guides readers through the nuances of establishing a remarkable presence by promoting authenticity, crafting a compelling message, and engaging through strategic use of social media. He underscores the importance of creating an exceptional product as the foundation while highlighting how to use different platforms effectively to reach a larger audience. Hyatt's work matters because it bridges practical marketing strategies with personal responsibility to cultivate a thriving online presence, offering an invaluable blueprint for artists, entrepreneurs, writers, and influencers.

This book matters because it serves as a critical tool for anyone seeking to amplify their influence and achieve meaningful growth. "Platform" offers actionable insights and encourages you to persistently polish and project your message among myriad distractions and information overload. Its impact on readers is profound, inspiring them to construct a sustainable and compelling platform that withstands the ever-changing digital dynamics.

Review of Platform

Michael Hyatt's "Platform: Get Noticed in a Noisy World" excels in addressing a key challenge in today’s information-heavy world: making your voice heard. One of the book's core strengths is its focus on creating high-quality products while simultaneously building a robust platform for maximum visibility. It presents readers with real-world applications, emphasizing clarity, consistency, and engagement as cornerstones of an impactful online presence.

The book's practical insights stretch from utilizing blogging and social media adeptly to maintaining brand integrity and audience engagement. Hyatt's writing style is straightforward and accessible, making complex concepts understandable and relatable, even for those new to digital marketing. His blend of professional advice with personal anecdotes paints a picture of actionable steps without overwhelming the reader.

This guide caters well to a diverse audience, including bloggers, creative artists, speakers, entrepreneurs—essentially anyone wishing to expand their reach and impact. Hyatt's ability to break down strategies into manageable tasks makes this an essential read for anyone keen on growing their platform authentically. With its strong recommendations and experienced perspective, "Platform" is a must-have for those ready to take control of their online presence and make a lasting impression.

Who should read Platform?

Aspiring Entrepreneurs: Ideal for individuals looking to brand and market their new businesses effectively.
Content Creators: Bloggers, vloggers, and podcasters will find invaluable insights into audience engagement and growth strategies.
Professional Speakers: Those in public speaking can learn how to build a supportive and expansive platform, enhancing their reach.
Business Marketers: Provides marketing professionals with fresh perspectives on leveraging various channels for brand visibility.
Personal Brand Enthusiasts: Perfect for individuals wanting to strengthen their personal brand and grow their influence in a noisy digital landscape.

About the author

Michael Hyatt is a successful author, blogger, and speaker who served as the CEO of Thomas Nelson Publishers for eight years and is now its chairman. He has extensive experience in building and promoting his own substantial online platform over the past decade. With over 400,000 monthly blog readers and 124,000 Twitter followers, he provides practical advice on leveraging social media for business opportunities. He is also the coauthor of "Living Forward" and has written numerous other books, with "Platform" being one of his most popular works.