24 Assets

Create a digital, scalable, valuable and fun business that will thrive in a fast changing world

by Daniel Priestley

4.5(658 ratings)

14 min read

Brief overview

This book explores how to transform a business into a thriving enterprise by creating the right set of valuable assets. It shows how focusing on an ecosystem of digital, brand, and cultural elements can lead to sustainable growth, higher revenue, and genuine impact. Readers can expect an actionable framework for building these assets to gain influence, scalability, and resilience in any market.

Introduction

We all start out with big dreams: to create a business that matters, make good money, and find personal satisfaction. Yet many entrepreneurs get stuck in daily struggles. The difference between those who thrive and those who flounder often lies in their approach to building real value. Assets—like distinct branding, refined products, or intellectual property—open doors to growth and freedom. This section sets the stage for why assets are the key to overcoming hurdles and adapting in a constantly evolving marketplace.

Think of a business you admire. What sets it apart? Usually it’s more than just a product. It’s a combination of reputation, consistent quality, and a unique perspective—those are assets in action. This book shows you how to craft a similar advantage by looking beyond quick fixes and short-term sales boosts.

If you’ve ever felt overwhelmed by the demands of running a company—staffing, sales, finances—you’re not alone. But before diving headlong into minor tactics, it’s crucial to understand the big picture. When you develop the right mix of intangible and tangible assets, you gain stability and opportunity.

A business lasts when its value extends beyond the founder’s day-to-day presence.

The Power of Assets

Many chase after short-lived tools and trendy marketing tricks. Yet genuine success arises from having assets—resources that keep paying off. Assets range from intellectual property (like trademarks and unique methods) to digital resources (like a robust content library). Ultimately, income follows assets because these elements continue generating value over time, whether you’re physically working or not.

People frequently talk about 'passive income,' but this can be a distraction. Real wealth doesn't come from magically unattached money but from tangible or digital assets that solve specific problems for customers. The more refined these assets, the greater their generating power. Shifting your focus toward asset creation helps ensure you put energy into the things that pay dividends long into the future.

Consider a well-known café chain. Its brand consistency, recipes, and customer data are all assets that let it replicate at new locations smoothly. Assets reduce friction: they allow you to scale in ways that pure grit never can. A celebrated brand identity or a patented technology stands on its own, opening the door to investor interest, strategic partnerships, and expanded revenue streams.

“Assets have always been the key to building income, as a classic board game teaches us.”

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What is 24 Assets about?

"24 Assets: Create a Digital, Scalable, Valuable, and Fun Business That Will Thrive in a Fast-Changing World" by Daniel Priestley is a transformative guide for entrepreneurs aiming to grow sustainable and impactful businesses. The book emphasizes the importance of building a strong asset framework encompassing digital, brand, and cultural elements to drive long-term growth and resilience. Priestley provides a strategic roadmap, enabling business owners to cultivate influence, scalability, and genuine impact in evolving markets.

This comprehensive manual delves into why assets such as brand identity, intellectual property, and repeatable systems overshadow sheer hustle and frantic sales pushes. The content offers insights into structuring businesses for lifestyle or performance goals, underlining how assets offer stability and opportunities in an unpredictable landscape. Readers will walk away with practical strategies to navigate shifts in technology, demographics, and global trends, ensuring their enterprises not only survive but thrive.

Priestley's expertise alongside practical examples creates a compelling case for businesses eager to move past daily hurdles and focus on crafting lasting value. His actionable framework allows budding and seasoned entrepreneurs alike to harness digital and cultural assets as rocket fuel for business evolution. Ultimately, "24 Assets" provides a nuanced path to elevating one's business game and realizing financial and personal fulfillment.

Review of 24 Assets

Daniel Priestley's "24 Assets" delivers an impactful narrative, blending deep insights with real-world applications. A key strength lies in its holistic approach, where Priestley refines asset-building into a tangible blueprint that resonates with serious entrepreneurs. The book stands out for its emphasis on creating an ecosystem that supports sustainable growth and current market adaptation strategies. It doesn't just provide theory; it offers actionable steps that readers can apply immediately.

The writing style is accessible, presenting complex business concepts in a digestible manner. Priestley's friendly and authoritative tone ensures that readers from various backgrounds can benefit. He carefully illustrates how cultural and digital assets contribute to a business's core value, offering insights into creating repeatable, customer-centric systems. These systems eliminate day-to-day friction, allowing business owners more freedom to innovate and scale.

While the book caters mainly to existing entrepreneurs and business strategists, growing startups and pivoting enterprises will also find valuable takeaways. By shifting the focus toward assets, Priestley empowers readers to move beyond reactive tactics, fostering a proactive growth mindset. I recommend this book to anyone committed to crafting a scalable enterprise built on a foundation of lasting value.

Who should read 24 Assets?

Entrepreneurs seeking sustainable growth: This book outlines practical strategies for building valuable assets that drive long-term business stability, appealing to entrepreneurs focused on substantial growth.
Business strategists aiming for market resilience: The detailed exploration of creating an asset ecosystem provides strategists insights into maintaining a competitive edge in shifting markets.
Startup founders ready to scale: The actionable advice on digital and cultural asset building equips startups with the framework needed to navigate growth challenges effectively.
Business educators and coaches: Priestley's comprehensive guide serves as a valuable resource for educators and coaches helping others develop robust business strategies.
Corporate leaders adapting to new trends: With its emphasis on scalability and digital transformation, corporate leaders can utilize the book's strategies to pivot and stay relevant in evolving industries.

About the author

Daniel Priestley is a renowned entrepreneur, international speaker, and bestselling author. He has founded and scaled multiple businesses, including Dent Global, which helps entrepreneurs and leaders stand out in their industries. With over 20 years of experience, he has built and sold businesses in Australia, Singapore, and the UK, and has written several influential books, including "Key Person of Influence" and "Oversubscribed". He is recognized for his innovative approach to business strategy and his ability to identify emerging trends.